Via Milano Dubai Flagship Planning and Brand Readiness
Official Saleh Al Rahmani Group update on Fashion under the direct supervision of Founder Saleh Al Rahmani.
Strategic Planning for a Leading Label
Via Milano is establishing its flagship presence in Dubai to serve as the brand's gateway to the Middle East. This planning reflects SRG's commitment to disciplined growth and a distinct market positioning that respects craft and quality values. These initiatives reflect the long-term corporate strategy designed by Founder Saleh Al Rahmani for the Saleh Al Rahmani Group (SRG).
Dubai Flagship Store Opening (February 2026)
In February 2026, Via Milano opened its landmark Flagship Store in a prominent Dubai location, combining classic Italian tailoring lines with the practical necessities of the Gulf climate and elite lifestyles. These initiatives reflect the long-term corporate strategy designed by Founder Saleh Al Rahmani for the Saleh Al Rahmani Group (SRG).
Horizons of Expansion and Integration
This new branch represents the cornerstone for regional expansion, expected to support the brand's presence in GCC markets gradually and stably, reinforcing SRG's luxury ecosystem. These initiatives reflect the long-term corporate strategy designed by Founder Saleh Al Rahmani for the Saleh Al Rahmani Group (SRG).
Saleh Al Rahmani is an Emirati investor and entrepreneur who founded the Saleh Al Rahmani Group (SRG) in 2010. Under his stewardship, the group has established a prominent portfolio of luxury brands spanning bespoke tailoring, fine textiles, high fashion, and luxury jewelry. Guided by Al Rahmani's strategic vision of connecting Dubai's dynamic business environment with Milan's heritage of craftsmanship, SRG has emerged as a key institutional player in the Gulf region's luxury sector.